To keep on-trend, brands across the globe have turned their heads to web3, the metaverse and non-fungible tokens (NFTs). Meanwhile, we’re experiencing the most environmentally-conscious, digitally-driven era yet. So, what are the implications of mixing this energy-intensive tech with sustainability-driven entities? And how can brands avoid conflicting positioning? Amy Brooks, consultant at Frog (part of Capgemini Invent), explores further.
Online ecosystem creator Linktree has launched the Linktree Marketplace, a new one-stop directory for partner Link Apps and integrations. Linktree say.
OpenSea is an eBay-like site where people can look around for millions of nonfungible tokens or NFTs, purchase the images and put their own up for sale. In the past 18 months, OpenSea has become [.]