A revolutionary deodorant pack prototype from Unilever’s Degree brand, now in beta-testing in certain communities of people with disabilities, makes the deodorant application process much more accessible.
Photo supplied by Degree
Now in trial, the Degree Inclusive liquid roll-on deodorant package is designed for people with disabilities. Refillable packaging for the new Degree Inclusive deodorant is easy to open and apply for people with visual impairment and upper limb motor disabilities.
As society becomes more aware of inequalities in life, brands are acting to show they have heard, and to show they care. One such example is the new Degree Inclusive deodorant from Unilever, currently in trial.
Degree Inclusive is the first deodorant product that comes in packaging specially designed for people with disabilities such as vision loss and missing or impaired upper limbs. People with limited arm mobility have trouble twisting a deodorant cap, turning a stick, or pushing down on a spray can typical actions required with current packages. So, Degree reached out to occupational therapists, engineers, consultants, and designers from Wunderman Thompson as we
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The personal care brand announced the launch of Degree Inclusive this week
Degree also released a campaign video for the launch, in which the product is seen being used by a blind woman, and a man with upper limb disabilities
The deodorant s packaging has been designed in collaboration with several different disability groups, including the Muscular Dystrophy Association
200 people with varying disabilities have been invited to trial the prototype design, and their feedback will be used to make final changes to the product
Degree Inclusive will then be launched to the public, with a brand spokesperson revealing that it hopes the release will spark an increase in similar products
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Cosmetics brand Sure has launched the world’s first inclusive deodorant designed for people with upper limb disabilities and visual impairments.
Sure, also sold as Rexona and Shield, has worked on the product alongside disability organisations including Muscular Dystrophy Association, Open Style Lab and The
Chicago Lighthouse, to ensure that it is functional for people with a range of disabilities.
Among the features designed to make the product as user-friendly as possible are a hooked design for one-handed usage, as well as magnetic closures to make it easy to remove and replace the cap. There is also a larger than usual applicator, a