now, that being said, brooke, the data scientists behind this went on facebook and has been commenting and he said he is sad that he upset users and he did say that the internal review process is much better than it was a couple years ago. and i think lance is very much correct when we facebook has oftentimes asked for forgiveness and not permission. and that seems to be what we re seeing there. but it is completely legal for them to do that. it makes me wonder what else facebook what else facebook might be up to, lance. i hear you . i don t know why people are surprised here. putting stuff on facebook, you know, the minute you do that, the minute you start sharing just sort of throw up your hands and assume that, one, probably a lot more people than you expect can see your stuff. and two, facebook is doing stuff with data. i want to be fair to facebook, though. because, you know, what they said in the study and the way it worked was they were not reading posts, per se. they w