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When fake health news goes viral: New study examines what makes people susceptible

Whether it’s snake oil remedies or the latest diet scam, fake health news is not a new phenomenon. The pandemic has only exacerbated the problem, with more people increasingly turning to social media for information. Now, researchers are sounding the alarm, highlighting how health misinformation is a major public health concern and why it’s important to vet information. A new study from researchers at the University of Kansas journalism & mass communication looked at what influences people to be susceptible to false information about health. Hong Tien Vu, assistant professor of journalism & mass communications, and Yvonnes Chen, associate professor of journalism & mass communications at KU, co-wrote the study. They will officially present their findings at the 2021 International Communication Association Conference in May.

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