Forecast: Look for media usage to slow post-pandemic
While most advertisers and content creators saw a sharp uptick in growth from the consumer side throughout the initial months of the Coronavirus pandemic, one new forecast warns that a deceleration is likely on the horizon as more people are vaccinated and businesses begin to reopen.
PQ Media has released their 2020-2024 Global Consumer Media Usage forecast and among the more interesting predictions is this: global media usage will likely be flat, with only an expected 1% increase is usage; in 2020 usage across both online and offline media increased nearly 3% to more than 50 hours per week per user on average. Digital media usage, however, saw a nearly 10% growth rate as consumers stayed home to shelter-in-place during lockdowns.