Upgrad, an online upskilling platform for working professionals, is entering the government competitive exam preparation space with a new subsidiary, Upgrad Jeet, and targetting a large pie of the Rs 40,000-crore market. The small town-focused Upgrad Jeet, which is a souped up version of its recent The Gate Academy, will be mostly focused on the Hindi-speaking small town folks who are looking for mid-scale government jobs, Upgrad co-founder and Chairman Ronnie Screwvala told PTI. The new venture will be officially announced on Monday. Its co-founder and Managing Director Mayank Kumar said that to begin with, they will have coaching in Hindi and English mediums, but more language options may be offered in the second phase of expansion.