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2020 saw a massive growth in online sales
Like many industries, Covid-19 had a massive impact on retail and created a sharp divide. If you found yourself on the wrong side of that divide, demand completely evaporated, yet if you were on the right side sales boomed. While many non-essential high street stores often couldn’t trade, online picked up a lot of the demand. We will look at some of the trends underlying the significant growth in online over the last year using the latest stats from the IMRG Capgemini Online Retail Index, the primary performance indicator for the UK’s online retail market, and address key challenges retailers will face this year.
Online garden sales fall 13% in April year-on-year
According to the latest IMRG Capgemini Online Retail Index, which tracks the online sales performance of over 200 retailers, gardening saw the first negative result for 15 months.
by Matthew Appleby
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Despite the reopening of the high street and against strong figures for April 2020 (the first full month of the first lockdown, when growth was +44%), online retail sales continue to grow in April, rising by +10.2% Year-on-Year (YoY). That’s according to the latest IMRG Capgemini Online Retail Index, which tracks the online sales performance of over 200 retailers. That said, there was some evidence of the impact of non-essential shops reopening in the Month-on-Month (MoM) data, which showed a decline of -12% from March (a slight decline is typical between March and April, usually around -1%).
April’s results paint a similarly mixed picture at a category level. In the anticipation of sunshine, socialising and summer holidays, clothing sales continued their reversal in fortunes, up +60.9% overall and as high as +98.9% for womenswear. While this compares to a dramatic drop in sales last year (-25.1%), it does show that people are starting to plan for the end of gov
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