The retailer said it does not want to change its price-tag to mop up higher volumes at the cost of diluting its global positioning of strong focus on quality and in-house design. Despite higher pricing, Myntra, which sells its entire global range in India, said Mango has been its largest selling global brand in women s western wear for the past two years.
The retailer said it does not want to change its price-tag to mop up higher volumes at the cost of diluting its global positioning of strong focus on quality and in-house design. Despite higher pricing, Myntra, which sells its entire global range in India, said Mango has been its largest selling global brand in women s western wear for the past two years.