a bargain but what if it was never that expensive in the first place it s a well known pricing trick. say i want to buy a new bike and i am willing to spend five hundred euros that s my so-called anchor prize then i go to the shop and find a bike i like but it costs six hundred fifty euros which is way too much but what if the price takes a is it original cost seven hundred fifty and us now on special offer i can save one hundred euros. the notional seven hundred fifty euros then becomes the new anchor price for me the shop or i m getting the bike for less i feel like a winner than there is a so-called charm pricing ninety nine cents feels way more appealing than one whole year or that s why a price is so often ended nine or ninety nine rather than round numbers by the way
sorting center and game by the way is a swahili word for trash daniel powerful holds who is swiss founded the company in twenty eleven he lived in nairobi as a teenager and knew about its garbage problem a startup is backed by a number of international development aid organizations it is now starting to break even pattern house wants to expand its operation he would want to become like a wholesaler. managers we want other companies to come to us but now in order for trade center vies them we need to be able to accept their weights at a very low fee and so we need to become more and more efficient each sort of processes four hundred kilograms of trash a day if they manage more they get a bonus there are one hundred people on the payroll removed one year from accounts based pay is the equivalent of only one hundred euros a month still she likes a hard job and that she is doing something for the environment the past three years
to the doorsteps of so paolo s working class for the swiss food giant. these guys must work in a sewing shop. the women have known each other for a long time that makes it hard to say no. when wooing the poor social pressure is a key ingredient in nestle s recipe for success it s also why multinationals along seen brazil is the perfect testing ground for new products the country. as a large population and a large consumer market even the poor here are better off than in other developing countries with a per capita disposable income of up to one hundred euros a month. brazil has a population of two hundred million around forty two million are poor in recent
long seen brazil is the perfect testing ground for new products the country. as a large population and a large consumer market even the poor here are better off than in other developing countries with a per capita disposable income of up to one hundred euros a month. brazil has a population of two hundred million around forty two million are poor in recent years increasing numbers of crime to the lowest rung of the middle class but this group has health problems rates of obesity and diabetes are rapidly increasing. congressman taro is a professor of nutrition and public health at the university of some pollo and a leading advisor to the world health organization his research has documented a nutritional transition in brazil. and the problem is that the
a ten course meal. every day. we saw this beautiful girl we only use products from the area around palin and of course we only take the best ingredients and. when i serve the spring onions today. and first our little butter and help that way but they ll basically just taste of spring onions. the full ten course meal costs about one hundred euros. the chef really means it when he says he only uses regional products there s no all of oil no pepper and no lemon i m. not interested in finding the taste of this region. if you come here from sao paulo or san francisco or beijing you want to know what s the authentic cuisine of the region. is it just done a sausage with car a catch up on. or is there more to it and when i spy and what i could stop. of