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Mass beauty brand Garnier, recently released the results of its second annual One Green Step Report, revealing geographical and generational differences in the
Colin Dodgson
Cementing its status as a brand that does a whole lot of good in the world, Garnier has announced that it is now officially certified by Cruelty Free International under the Leaping Bunny programme, which works to end animal testing.
While the brand has been opposed to animal testing for over 30 years (since 1989), the new certification is a guarantee to consumers that what they buy is totally cruelty-free. The accreditation, which took 18 months to get, required scrupulous and forensic investigation of all of the brandâs supply chains, including all the ingredients and raw materials it utilises. Every single product (and every ingredient within each one) is taken into consideration in order for a brand to be granted the status.Â
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Beauty super brand Garnier has launched a new tool to help consumers evaluate the impact of products. Dubbed the One Green Step Report, the tool is “a large-scale piece of research… revealing the scale of the shift towards environmentally-focused resolutions in 2021.”
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Consumers will be able to access the environmental and social impact of haircare products in France from the brand via a new website coming at the end of January.
Part of the French beauty behemoth L’Oreal Group, Garnier has seen increased interest in access to products sustainability information.
Did you make a New Year s resolution for 2021? Did it have anything to do with being more environmentally conscious? Chances are that answer is yes, according to Garnier. The hair and skin-care brand and its Green Beauty initiative have just released a massive report that shows just how much the global mindset is progressing when it comes to sustainability.
The One Green Step Report, as Garnier describes, is a large-scale piece of research… revealing the scale of the shift towards environmentally-focused resolutions in 2021. By the looks of the research, it appears the monstrosity of 2020 convinced more than a few people to become more eco-friendly.