LAKELAND Quarantined from her job and facing some extra time on her hands, Avni Tilvawala did the only practical thing she could six months into a financially devastating pandemic. She launched a business. I thought it was the perfect time during the pandemic, Tilvawala said. I felt like everyone is at home and doing a lot of online shopping. And so that was the perfect time to just launch and start online.
Tilvawala, who runs the small batch spice business One Good Knife, has received the bulk of her customers the old-fashioned way: in person. Tilvawala sets up shop every Saturday at the Lakeland farmer s market, where she makes most of her sales; she extended over the weekend into the Buena Market at Lkld Live. Even her digital sales are partially owed to her regulars from the market.