ashley, i gatherfrom the new york times, they re ratcheting up their own audio offering. it was just recently announced - that the new york times is working on an audio only app so kind . of like their own podcast player where presumably they re - going to distribute their shows and may be expended with exclusives . and may be, really trying to bring . people into their ecosystem rather than control over to spotify, - apple, and all the other players. if we just go back to you and the people who radio do seem to be losing based on the radar data are younger listeners. why are they switching off in such huge numbers? historically, 15 to 2a, the younger demographic, they reduce listening to radio so how many people listen to it. but it s about 10% over the five years which actually does better
making money off of you, but they also put ads - in their podcasts, if you re listening to a spotify- show, they re making money off ads and you re also paying them as a subscriber. | but it is definitely. an investment point. talking a bit about podcasts, they ve been this incredibly egalitarian format. cheap, easy to use, not big marketing operation costs, and anyone can make a hit podcasts. but the problem is getting them heard. how can someone in their bedroom compute the huge marketing budget of big companies that can promote the content all over the place? over the last two or three years, it s really changed. we have just been people talking about spotify and apple and all these players, google, what they really want to do is just take over your ears. spotify, obviously it does in terms
podcast on spotify or where ever you get your podcast. you are watching morning joe, we ll be right back. morning j we ll be right back. regina approaches the all-electric cadillac lyriq. it s a sunny day. nah, a stormy day. classical music plays. um uh, brass band, new orleans.
decertify the results. another new episode for and barry gibbs talks about his remarkable career. you can find the joe scarborough broadcast on spotify or where ever you get your morning forecast. morning joe is back in a moment. forecast morning joe is back in a moment vo: taking on climate change. this is our moment to get it right
rallying for the people who attacked the capitol. plus, dr. anthony fauci joins our conversation amid surging covid cases among children. before we go to break, we re excited for joe s new podcast which debuted today way more joe, a side of him you don t see. and you ll not believe who his first guest is going to be. it s a big get. that s all i ll say. huge. biggest in the 47 years that we ve been doing this podcast every day. this is, i think, the biggest guest. but absolutely check it out. listen to the joe scarborough podcast on spotify, apple music or wherever you get your podcasts. we ll be right back.