necessary it is for me to apologize to the people of south africa, who i have offended due to a needless and careless tweet for being insensitive to this crisis and to the millions of people living with this virus i am ashamed. smefs she was ahead of a company. on saturday the company said she is no longer a good match, firing her. the now former pr exec found herself the target of a social media mob on friday sending out that tweet right before logging offline on her 12-hour flight from london to her native south africa. it s not a pub liss sift s worst nightmare. it s any public figure s worst nightmare. it s like trying to put toothpaste back in the tube. you can t put it back. reporter: the hashtag has justine landed yet, one guy awaiting her arrival at the