vocabulary and this isn t about branding or marketing, it s just really about geography and identity. i hope it becomes that deeply rooted. i admit, i was so intrigued by dayton s idea i wrote an op-ed on the midwest identity crisis. how would you describe a midwestern without using the word friendly? check out my op-ed on cnn.com/opinion or facebook.com/ facebook.com/carolcnn. i can t wait to hear what you have to say. next hour of newsroom after a break. etting even more than clean. the scent, the lather, even the tiny bubbles of a johnson s® bath are helping to enhance the experience. the touch of your hands is stimulating her senses. nurturing her mind. and helping her development. so why just clean your baby when you can give her. so much more™? johnson s®. so much more™.