By Gideon Kwame Sarkodie Osei LISTEN 1
Against the backdrop of the COVID-19 pandemic, a new youth-focused creative campaign powered by African stars launches today to ‘draw the line’ against malaria, one of humanity’s oldest and deadliest diseases.
The Draw The Line Against Malaria campaign is fronted by a team of changemakers coming together to inspire young people from across the African continent and the globe to call on their leaders at
zeromalaria.org and push for political action to end malaria within a generation.
The campaign launches exactly four months ahead of the Kigali Summit on Malaria and Neglected Tropical Diseases, being held on the eve of the Commonwealth Heads of Government Meeting (CHOGM) in Rwanda on 24
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dentsu International partners with Malaria No More UK and Meji Alabi inviting youths from around the world to join the movement against the world s oldest deadly disease
Dentsu international has partnered with global NGO Malaria No More UK to launch ‘Draw The Line Against Malaria’. The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease. The global integrated campaign is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
African Stars Unite Youth to Draw the Line Against Malaria and Take Back Their Futures iafrica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from iafrica.com Daily Mail and Mail on Sunday newspapers.
Dentsu International partners with Malaria No More UK to ‘Draw the Line Against Malaria’ LISTEN
FEB 24, 2021
Powerful multi-platform collaboration of dentsu agencies in Africa, Europe and the US asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’ and call on leaders to end malaria in a generation.
Campaign Creative and Strategy lead by Isobar Amsterdam.
Digital platform showcases a fresh new universal visual language made up of lines, symbols and patterns, called ‘Muundo’ - for a digitally connected generation.
The ‘Draw The Line Against Malaria’ campaign is part of dentsu’s $5 million pro bono partnership with Malaria No More UK and commitment to the UN Sustainable Development Goals.
dentsu
Published on:
24th February 2021
Powerful multi-platform collaboration of dentsu agencies in Africa, Europe and the US asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’ and call on leaders to end malaria in a generation.
Campaign Creative and Strategy lead by Isobar Amsterdam.
Digital platform showcases a fresh new universal visual language made up of lines, symbols and patterns, called ‘Muundo’ - for a digitally connected generation.
The ‘Draw The Line Against Malaria’ campaign is part of dentsu’s $5 million pro bono partnership with Malaria No More UK and commitment to the UN Sustainable Development Goals.