Rebecca Ejifoma reports that ‘Draw The Line Against Malaria’ campaign, a new youth-focused creative campaign championed by a global coalition of change makers and culture influencers, inspires Africa’s youths to demand political action from their leaders to end malaria within a generation
A new youth-focused creative campaign powered by African stars launched today to ‘draw the line (DTL) against malaria’, one of humanity’s oldest and deadliest diseases.
Global Coalition of Change Makers
Against the backdrop of the COVID-19 pandemic, the campaign is championed by a global coalition of change makers and culture influencers inspiring Africa’s youths to demand political action from their leaders to end malaria within a generation.
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dentsu International partners with Malaria No More UK and Meji Alabi inviting youths from around the world to join the movement against the world s oldest deadly disease
Dentsu international has partnered with global NGO Malaria No More UK to launch ‘Draw The Line Against Malaria’. The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease. The global integrated campaign is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.