Plant-based firm and social impact venture Green Monday has recently made major strides into the South East Asian market with product and retail debuts in Singapore and Malaysia, and is now eyeing opportunities to reduce its prices in order to sustain momentum in the category.
Hong Kong-based Green Monday and its plant-based product development arm OmniFoods launched three plant-based meat products into the Malaysian retail market last month under its OmniMeat brand, and also opened its first ASEAN plant-based retail store and eatery Green Common in Singapore.
According to Green Monday Founder and CEO David Yeung, one of the reasons for the firm’s focus in this area is due to the rapidly rising trend for plant-based eating in both markets.