VMLY&R Singapore and PHD, Omnicom Media Group-owned network, have been appointed by Scoot, the low-cost arm of the Singapore Airlines Group, to support its aspiration of being a leading low-cost carrier, which emphasises quality flight services at pocket-friendly prices, while maintaining robust
OMD Appointed Decathlon s Media Agency in China brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.
OMD Wins AliExpress Media Business
The assignment will see specialized teams based in key markets, in addition to a central team managing the business from a global hub in Shanghai.
AliExpress, the global online retail marketplace that is part of Alibaba Group, has appointed OMD as their global media agency for 2021.
The appointment, which was won with OMD Shanghai leading the pitch, will see the Omnicom Media Group-owned network manage the media planning and buying duties for the full portfolio of AliExpress products in key international markets, including Spain, Brazil, Poland, South Korea and Saudi Arabia.
“We were impressed with OMD’s strategic capabilities and rigorous planning process that they were able to weave into their creative media solutions,” said Christina Lu, Head of Marketing for AliExpress.