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Omnicom Named a Leader in Commerce Services by Independent Research Firm

Omnicom Named a Leader in Commerce Services by Independent Research Firm
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Unveiling the Future of Retail Media: A Deep Dive with Jacquelyn Baker, CEO of Omnicom Commerce Group

"Retail media is not just another advertising channel; it's a strategic imperative for brands seeking to thrive in today's competitive marketplace," Baker asserts, emphasizing the pivotal role of data-driven insights in driving meaningful consumer engagements. As retailers amass vast troves of customer data, brands gain unprecedented access to actionable intelligence, enabling them to tailor advertising campaigns with surgical precision.

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