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Providing business teams with advice for sending text messages
can be nothing short of frustrating. For businesses used to sending
email marketing, the laws for texting are unexpected. Unlike the
CAN-SPAM Act, TCPA requires prior express written consent if
autodialed messages are sent that contain advertising content. And
unlike CAN-SPAM, TCPA has a private right of action. On its face,
the recent Supreme Court decision in
Facebook, Inc. v. Duguid seemed to bring good news. The
decision suggests that companies may be able to send, in several