James Murdoch Envisages the Rise of Creator-Led Franchises as Media Conglomerates Dumb Down
Naman Ramachandran, provided by
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James Murdoch, former CEO of 21st Century Fox, and founder and CEO of Lupa Systems, is heralding a future that spotlights creator-led franchises.
Delivering the opening keynote speech at the annual APOS conference, Murdoch said that the emergence of massive conglomerates meant that “there is less room for truly original work (and) lots more derivative work,” but with higher budgets, whether it’s in films or series. In this scenario, mid-market genres such as literary adaptations have limited room, Murdoch said.
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