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Prasar Bharati inks deal with Yupp TV to expand DD India s global reach

Mumbai: Prasar Bharati has signed a memorandum of understanding with OTT platform Yupp TV to distribute DD India in USA, UK, Europe, Middle East, Singapore, Australia and New Zealand. The content hosting agreement was signed by Prasar Bharati CEO Shashi Shekhar Vempati and Yupp TV founder and CEO Uday Reddy. The deal was signed "to expand the global reach of DD India channel,

IMD Predicts Rainfall Across Assam And Other Northeastern States From Feb 24-26

Northeast will experience scattered to fairly widespread rainfall from tomorrow till Saturday as informed by a notification issued by IMD today. A thunderstorm is likely over the region on Friday.

GUEST COLUMN: Paradox of Choice - How to influence consumers to pay attention to your brand

Mumbai: Twenty-four hours in a day and a zillion media choices to be made! This is the new regular day in the life of a consumer. From numerous apps to dime a dozen platforms along the consumer journey, audiences and advertisers are facing a present-day that is rife with limitless choices. Why? But of course, thanks to the internet, data, technology, and personalisation -

OMD India appoints Anisha Iyer as chief executive officer

Mumbai: Omnicom Media Group India’s media network OMD has announced the appointment of Anisha Iyer as its new chief executive officer, with effect from January 2022. In this new role, she will be reporting to Omnicom Media Group India group CEO Kartik Sharma. As CEO, Iyer will be responsible for leading the organisational vision and steering strategic goals across the business

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