Well, tim, the attention mar chants, the ethics scramble to get inside our head. Historical perspective going way back to the early days of newspapers. What inspired you to dive in this way and go so far back to track how our taeattention is getting captured . I believe its by history and it came to me that writing this book or the reason was i noticed how much of our life is driven by models. It used to be just either the media or newspapers, things like that. Google, facebook, all of the internet sites, but i also think i had this experience which may be other people have had as well where i increasingly found i would sit down at my computer and maybe try to write one email and four hours going by, like in a casino or something. They call it the casino effect and i said, got kind of strange. This ad model where the idea to resell your audience to other people as opposed to have them buy the product itself. Always seemed to be counterintuitive. I started thinking about, where did this
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