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Oman Refreshment launches new product line
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MUSCAT, JAN 25 -
Muscat-based listed firm Oman Refreshment Company SAOG (ORC) yesterday announced the launch of a new line of ‘ready to eat’ bakery products in the Sultanate.
The new range, marketed under the brand name ‘Eurocake’, includes croissants, cupcakes, chocolate chip brownies, muffins and pound cakes.
Youssef Ezzikhe, Chief Executive Officer, stated that the company is “selectively diversifying its product portfolio to meet the discerning tastes and preferences of its valuable consumers, with high quality products that are competitively priced”.
Leveraging on the Company’s logistics and distribution strengths, the company expanded its food products range into the bakery product category with the addition of ‘Eurocake’ bakery items.
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