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Raising brand awareness has become increasingly significant for Chinese enterprises going global and developing the domestic market, as a brand is no longer confined to an enterprise's name but is an essential element related to its core competitiveness and can lead to broader acceptance in a bigger market context, industry experts and business leaders said.

Qiao dongHong kongInner mongoliaNei mongolYao rongjunWang yongHong kong polytechnic universityBrand unionTopbrand unionChina brand festivalWinter olympic gamesRenmin universityOlympics economyManagement alumni associationHong kong polytechnicTop brand union