as far as skateboarding is concerned, there will be two disciplines on display here in tokyo. both street and park. street is held on a course that looks like a street with hand rails, stairs, curbs, walls. the park competition is held in a hollowed-out course that looks like a bowl with steep sides. all competitions will be judged on things like speed, originality, and difficulty of tricks. alison, it will be a lot of fun to watch. skateboarding isn t the only sport making its olympic debut in tokyo. other newcomers include speed climbing, karate, and surfing. baseball and softball are making their return to the olympics after not being included since 2008. i happen to love the variety. i m all for it. cnn s blake essig in tokyo, thank you. some olympic sponsors are frustrated and worried about how their association with the tokyo games will impact its bottom line. not only do they risk losing a return on their investment, some
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540,00 540,000 brazilian lives. still ahead, why some companies fear a consumer backlash for sponsoring the tokyo olympic games. skateboarding makes its debut at this year s event. why did it take so long for this multibillion-dollar sport to make it to the olympics? even if you re sensitive to dairy. so anyone who says lactaid isn t rereal milk is also sayig mabel here isn t a r real cow. and she really hates that.
companies fear consumer backlash for linking their brand to a controversial event during the pandemic. cnn s selena wang reports from tokyo. reporter: the olympics. normally a golden opportunity to boost corporate image. but this year, the fear is brand damage because of intense opposition to the games in japan. after japanese sponsors spent a record of more than $3 billion to be associated with the five rings, covid-19 cases are surging. spectators largely banned. while the japanese public, just 20% of them fully vaccinated, are urged to stay at home during the games. sponsor plans are falling flat. i m at the top of tokyo psychiatry, the world s tallest broadcasting tower. it s one of many japanese olympic sponsors that have had to cancel or scale back promotions tied to the games. we were planning to hold events to boost the mood for the olympics, but because of covid, it s not the right time to hold
a festival. we ve canceled events, a viewing site, and our viewing spot. toyota, a top olympic sponsor, is not airing olympic-related tv commercials. the editorial board of another sponsor, a newspaper, called for cancelation in may. there s little olympic spirit in the host city. tokyo unless a state of emergency and alcohol is banned from restaurants. the ceo suntori, one of japan s biggest beveragemakers, says the economic loss from no spectators will be enormous. i d expected that a lot of the spectators from abroad to visit restaurants, bars, where they sell our products, promote our brands. we had a plan to open more than a couple of the bars and restaurants only for products sponsored by us. but we canceled it. do you think that these games could still boost international businesses for japanese