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Children explore Chinese culture with lion dance experiences

Combining tech with experiential marketing: Sino Group s innovative experiences won 11 awards in Marketing Excellence Awards

Details 10 December 2020 The retail industry in Hong Kong has been impacted by many challenges over the past year. However, these challenges have not hampered shopping malls from creating engaging events for their customers. For proof, look no further than Sino Group’s recent achievements, taking home 11 trophies at this year’s Marketing Excellence Awards. Keeping their finger on the pulse of the consumer is crucial to Sino Group’s success. Their collaboration with the internationally renowned Leonardo3 Museum in Italy brought world-class exhibitions to Olympian City, and achieved success as a must-go event for Hongkongers. Coinciding with the 500th anniversary of Leonardo da Vinci’s passing, the exhibition demonstrated Sino Group’s commitment to promoting the development of innovation and technology and reinforcing Olympian City’s effort in popularising STEM education through the brilliant ideas and achievements of da Vinci. It won

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