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This is the first of three bespoke coachbuilt Boat Tails, belonging to a couple that also own a restored version of the original Boat Tail
Luxury carmaker Rolls-Royce has unveiled the coachbuilt Boat Tail, the first of three bespoke models custom-made to the preferences of each client. Here are six interesting details about it you ought to know:
What Is Coachbuilding?
Rolls-Royce offers a feature called coachbuilding, wherein a client can commission a bespoke body style while remaining within the confines of the luxury carmaker’s design language. This Boat Tail here is also a coachbuilt model, the first of three to be made. Rolls-Royce has also announced the revival of its coachbuilding operations for future models.
Others includes OEMs such as Aston Martin, Lexus, and Maserati
Mercedes-Benz tops the list, selling 7,087 units in FY 2020-2021. However, this is significantly less than the 11,394 units sold in the preceding financial year. Audi has seen a massive drop in sales as well, with just 404 units sold in the last financial year compared to the 4,233 units in the one before that. The numbers for Audi s sales are based on completely built-up (CBU) units. Audi hasn t shared the figures for its locally assembled models.
Lamborghini is the only luxury carmaker to have performed better during this period, doubling its sales from 13 units (in FY 2019-20) to 26 (in FY 2020-21). This doesn’t come as a surprise, considering the Rs 3.1 crore Lambo SUV has already sold over 100 units since its launch in 2018.