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As the COVID-19 pandemic and lockdown extend into their second year, demand for digital services remains high. Digital entertainment, gaming and dating apps, and online learning and conferencing tools are being used at unprecedented levels worldwide. News and TV services also fall into this category, according to Oxford Business Group. Juniper Research estimates that there will be nearly 2 billion subscriptions to on-demand video services in 2025, up 65 per cent from the end of 2020.
The opportunity is there, and companies across the board are trying to take advantage of it. But turning it into a sustainable business that generates revenue is no easy task. Since April 2020, many have learned that it can be challenging to implement a system for smooth creation, delivery, and billing of on-demand digital services. Especially when speed is of the essence. Besides, many companies are wary of complexity, as they may already be struggling with disparate pieces that they need to brin