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In her new book, Break the Internet, Olivia Yallop explores the history, culture and business dealings that make up the modern online influencer economy..
For years, critics have railed against the inauthenticity of social media – but for many young people, the internet actually facilitates self-discovery
Olivia Yallop is in the influencer business - and her book is a lucid, readable and sometimes alarming account of a phenomenon that only came into being a little over a decade ago