Priceline Pharmacy launches new campaign focused on improving health
February 19, 2021 11:03
Priceline Pharmacy has launched a campaign in conjunction with The Haus, Humann Communications
and Banter working alongside Whippet and PHD following research on important insights into the health issues concerning Australians.
The campaign includes experiential, Out-Of-Home (OOH), earned media and social.
Prior to the campaign, Priceline undertook an extensive research project analysing 755,778 health checks that took place on 273-medical grade Health Stations around the country in Priceline and Priceline Pharmacy stores between November 2018 to October 2020.
Key findings from the report will be promoted through outdoor advertising, with localised data from states and capital cities used to create OOH creative. Priceline Pharmacy will also be launching its Care-a-van, a mobile health check on wheels that will tour the country offering free health checks.
Hamilton Mayhew Way: Strong when it counted
Dean Karau
The Star Courier
Born into a family of abolitionists, his moral compass was set at an early age. His upbringing and strength of character led to Black citizens arriving in our hometown within a decade of its founding.
Hamilton Mayhew Way was born in Ashtabula County, Ohio, in 1827, to Elisha A. and Anna Way. Elisha was a farmer and later a prosperous mill owner. He and Anna soon had six more children.
Elisha and Anna became key components of the Underground Railway in Ohio, helping runaway slaves get to Canada. Any runaway who got as far as Lucasville, north of the Ohio River, received their aid.