Agency: S&CoCreative Directors: Oliver Siegenthaler & Julian JaramilloArt Director & Designer: Felipe OsorioDesigner: Nicolas GaleanoPhotography: Espacio CrudoLocation: ColombiaProject Type: ProducedClient: MasaProduct Launch Location: ColombiaPackaging Contents: Juice DrinksPackaging Substrate / Materials: PaperPrinting Process: Offset Masa is an artisan bakery and café in Bogotá, Colom.
Printing Process: Offset Masa is an artisan bakery and café in Bogotá, Colombia. Since its opening in 2011 it has become an emblematic place and a beloved brand in the city. In March 2020 Masa had to temporarily close its stores due to the general quarantine during the Covid-19 pandemic. This forced them to quickly create a series meal kits and products to prepare at home. Different products were developed including: home baking sour dough kits, brunch sauces, soups and frozen smoothies, among others. Within the portfolio is frozen cookie dough for home baking, was one of it’s most successful ventures. Our job was not only to create the unique packaging but also to strategically decide how the brand should look in large retail stores, since it was the first time that the brand ventured away from it’s own retail experience.
Packaging Substrate / Materials: Pet
Jugos Del Valle is part of The Coca-Cola Company s family of brands in the LatinCenter region. Within its broad portfolio of products is Del Valle Fresh, which is a low fruit content and very refreshing beverage.
For the brand it is important to differentiate this product from the rest of the juices in the portfolio since they want to be clear that it is a refreshing drink and not a 100% fruit juice. For this reason we were asked to redesign the label and the visual system of the product.