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Now Audi plans to ramp-up charging extra to unlock features built into its cars - despite huge driver backlash to paywall tactic by rival brand BMW

Audi s head of technical development, Oliver Hoffmann, told Autocar that its next-generation models will have more functions and features that owners can purchase on an ad-hoc basis.

Audi Still Has Big Plans For More Paid Software Features

Starting in 2024, vehicles based on Audi's next-gen electronic architecture will bring more on-demand functions, Audi's technical boss told Autocar.

Audi, bad news for customers: now they will cost much more, this is the company s decision

From 2024, Audi customers will feel the pain. And all because of high prices. Here's what will be affected. The automobile market is experiencing great

Audi Claims Customers Actually Really Want Subscription Features in Their Cars

Audi Claims Customers Actually Really Want Subscription Features in Their Cars
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