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February 23, 2021 | 12:04 am Font Size
Rebranded station goes after younger audience by expanding beyond news  Â
THE KAPUSO Networkâs second free-to-air channel, GMA News TV, is rebranding as GTV beginning Feb. 22, offering âthe news you trust and new shows to love.â Aside from a large number of news programs, itâs programming mix will now include basketball, rom-coms, public affairs and lifestyle shows, and anime.
âWeâve noticed that the audience now, especially during this time, theyâre looking for more variety. So, while weâre retaining the love and trust that news programs of GMA News TV, weâve started adding a lot of other shows,â Annette Gozon-Valdes, GMA Films, Inc.âs President and Programming Consultant to the GMA Chairman and CEO, said during an online press conference on Feb. 19. â[So,] the name GMA News [TV] wouldnât really be any more because of the variety of shows.â