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TechCrunch+ Roundup: App Store growth tactics, changing SaaS models, AI-induced frenzy

TechCrunch+ Roundup: App Store growth tactics, changing SaaS models, AI-induced frenzy
techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesTel avivWalter thompsonOlga bakirovaDoron passovRebecca szkutakDominic madori davisEdward blumYl sara beharSalesforce einsteinMatan fattalRon millerAlex wilhelmAmerican alliance for equal rightsFearless fund

TechCrunch+ Roundup: App Store growth tactics, changing SaaS models, AI-induced frenzy

Given the hype around generative AI, it's easy to forget that IBM Watson competed on "Jeopardy" in 2011 — and won a $1 million first-place prize. For years, enterprise software companies have baked this tech into their offerings, such as Salesforce's Einstein and Microsoft Cortana. IVIX has landed multiple government contracts for its tech that helps agencies spot financial crimes.

New yorkUnited statesTel avivAlex wilhelmYl sara beharDoron passovMatan fattalDominic madori davisOlga bakirovaRebecca szkutakEdward blumApp store optimizationFearless fundAmerican alliance for equal rightsDeal diveApp store

TechCrunch+ Roundup: App Store growth tactics, changing SaaS models, AI-induced frenzy

Given the hype around generative AI, it's easy to forget that IBM Watson competed on "Jeopardy" in 2011 — and won a $1 million first-place prize. For years, enterprise software companies have baked this tech into their offerings, such as Salesforce's Einstein and Microsoft Cortana. IVIX has landed multiple government contracts for its tech that helps agencies spot financial crimes.

Tel avivUnited statesNew yorkAlex wilhelmEdward blumDominic madori davisOlga bakirovaYl sara beharMatan fattalDoron passovRebecca szkutakApp store optimizationAmerican alliance for equal rightsFearless fundDeal diveApp store

Boosting Downloads and Purchases with App Store Optimization (ASO) and Apple Search Ads (ASA)

Olga Bakirova Contributor Olga Bakirova is an ASO/ASA Specialist at Keiki, an edtech startup that creates enjoyable developmental apps for kids to keep

Olga bakirovaApp store optimizationStore optimizationApple search adsBoosting downloadsApp store

How we scaled our App Store performance by approximately 200% in 1 year

App Store Optimization and Apple Search Ads are potent tools for promoting apps that can significantly boost conversion rates.

Olga bakirovacontributorOlga bakirovaApple search adsApp storeKeiki worldImage credits

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