by Charlie Spargo
Oldham-based Cornerstone Design & Marketing has successfully pitched for the UK-wide marketing contract for Kwells, the travel sickness brand.
Cornerstone, which already works with a number of pharmaceutical clients, will develop a multi-channel marketing strategy targeting both consumer and trade audiences for the whole range of products manufactured by Kwells.
The agency has been tasked with building on Kwells heritage while repositioning the brand - using as a springboard Kwells three decades or more of history and strong levels of consumer trust. It will take a full-service and omnichannel approach to supporting the pharmaceutical brand.
It marks a further client win after a successful period for Cornerstone - in November it won the accounts for GM Active, Michael Ward Limited, and Ambassador Textiles.