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Old El Paso runs on-pack promotion on the leading brands mess-free Tortilla Pockets range

Old El Paso has announced a new hero partnership with family favourite franchise, Teenage Mutant Ninja Turtles, which sees an exciting on-pack promotion run

United kingdomNew yorkUnited statesEl pasoAditi hilgersOld el pasoTeenage mutant ninja turtlesTortilla pocketsOld el paso tortilla pocketsMutant mayhemGeneral millsWorld foods

Old El Paso launches Ninja Turtles promo

Old El Paso has announced a new partnership Teenage Mutant Ninja Turtles franchise, which sees an on-pack promotion the brand’s ‘mess-free’ Tortilla

United kingdomNew yorkUnited statesEl pasoAditi hilgersOld el paso tortilla pocketsTeenage mutant ninja turtlesMutant mayhemTortilla pocketsGeneral mills

Simple, fun and flavorful light up tortilla category

Sun-dried tomato and spicy jalapeño flavors are trending.

United statesMelissa altobelliEnrique botelloJim kabbaniTortilla industry associationOld el paso tortilla pocketsGeneral millsMexican foodsBaking businessAking amp snackAking and snackOsland publishingAkery and snacksNack and bakeryIlling amp baking newsIlling and baking news

Fun and flavorful highlight tortilla category

Switching shapes a more difficult change to make.

United statesEnrique botelloMelissa altobelliJim kabbaniTortilla industry associationOld el paso tortilla pocketsGeneral millsMexican foodsBaking businessAking amp snackAking and snackOsland publishingAkery and snacksNack and bakeryIlling amp baking newsIlling and baking news

Brand Success Stories: Old El Paso

Brand Success Stories: Old El Paso
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