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There s no storefront for Outlaw Burger. No dining room for Monster Mac. No servers at Crave Burger.
The menu items for all three restaurants are made in the kitchen of Crave in downtown Akron. The upscale eatery partners with Nextbite, a company with a dozen delivery-only brands, in a setup commonly referred to as a virtual or ghost kitchen. None of these brands have an actual brick-and-mortar, Crave s General Manager Jeff Kucko said.
The business models and terms might differ from one place to the next, but the common thread is a restaurant without a physical location and a menu designed for delivery through third-party apps, such as DoorDash, Grubhub and Uber Eats.