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How to use 12 micro intents for SEO and content journey mapping

Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.

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How Google creates knowledge panels

The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.

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Entities and E-A-T: The role of entities in authority and trust

Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.

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searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

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14 ways Google may evaluate E-A-T

Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.

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