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Last modified on Wed 10 Feb 2021 04.39 EST
Global advertising agency Ogilvy launched an apprenticeship scheme in 2016 that aims to celebrate and champion diversity, and provide more employment routes into the creative industries.
Open to all, regardless of background or qualifications, The Pipe is a two-year programme based in Ogilvy’s London headquarters. Apprentices who are taken on – known internally as Pipers – gain experience in a range of specialities, including advertising and customer engagement, design, social, PR and behaviour change. They work on client briefs while also studying towards a level 3 qualification, which is equivalent to two A-Levels.
The scheme has seen Ogilvy welcome poets, skaters, sculptors, jewellery designers, shelf stackers, artists and DJs through its doors. Key to its message is appealing to those who think the creative industries are difficult to get into unless you know someone on the inside or have certain qualifications.