Julianna Richter Ogilvy has named Edelman and Waypoint Partners veteran Julianna Richter global CEO of PR and Influence. She is set to start in the role in January, reporting to Ogilvy global CEO Andy Main. Richter will be responsible for all aspects of Ogilvy’s global PR business, including reputation management, brand influence, C-suite and advocacy, media influence and employee experience. She noted that the position is a global role leading PR and influence, but she will focus on regions close to home to increase growth. “For any international agency, the North American part of the business is a critical growth driver,” she said. “So that s going to be an area of focus for me.”
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