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Leading names do more than just create widely recognized products, they also influence lifestyle choices. It has been eight years since the smart accessory maker started operations globally, and in that time, they have established themselves as one of the leading mobile accessory brands in Nigeria and beyond. The company which started in Hong Kong (2013) recently hit a landmark of 100 million in sales globally and has expanded into over 50 countries, with Nigeria being one of its latest hold. The brand’s interest in entertainment and lifestyle, as well as its affiliation with young talents in these industries brings it even closer to its customers who share these passion points. The current sponsorship the Official Naija Top 10 countdown on MTV Base, gives credence to their efforts in supporting the music and entertainment industry.