The Intersection Between Logan Paul and Target/Wamart Card Fiasco
The Intersection Between Logan Paul and Target/Wamart Card Fiasco
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Or how an influencer added a whole new generation and segment of an audience to an already crowded market. Within the last few weeks, both Walmart and Target have suspended the sale of trading cards in their stores due to customers that don t know how to act like mature grown-ups. There has been a huge surge in Pokémon cards in particular, and a lot of people seem to be getting back into card games in general. When it came to quarantine, a lot of people turned to things that brought them joy as children or young adults to cope, and that isn t surprising. It was an extremely stressful time for everyone and whatever you needed to do to get through the quarantine with any semblance of sanity is a good thing. That explains the uptick in adults wanting cards again, but that doesn t explain the new generation that are dipping their toes in