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BERLIN, 18 February 2021: Georgia and ITB Berlin signed off
on a partnership for three consecutive years to the trade show’s 2023 edition.
ITB Berlin cancelled just days before it was due to open in
March 2020 for the first time in its long history as the world’s most
prestigious travel trade show. This year it goes virtual for the first time
under the branding ITBerlin Now.
Georgia is presenting itself as the adventure &
sustainability partner at ITB Berlin NOW that runs from 9 to 12 March. In 2022,
Georgia will present its cultural treasures as the Official Cultural Destination
and then assume the official host country title for the show in 2023.
Georgia Named Digital Adventure & Sustainability Partner of ITB Berlin NOW 2021
Digital
Adventure & Sustainability Partner of ITB Berlin NOW 2021. As the name suggests, nature and sustainability are the focus of this partnership.
In
2022,
as ITB Berlin’s Official Cultural Destination, Georgia will highlight its cultural heritage. The title of
Official Host Country will follow in 2023. In cooperation with ITB Berlin, the host country traditionally organizes the Grand Opening Show of ITB Berlin and will be highlighted during the entire trade event.
”Georgia spans a cultural bridge between Europe and Asia and is an absolutely fascinating country, whose wide-ranging tourism attractions awaken the pioneering spirit in travelers in all kinds of ways“, said