KFC s special recipe digital vs Burger King s whopper of a transformation challenge
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Summary:
A tale of two burger firms - how digital early investment has paid off during the COVID crisis.
(Yum Brands/Pixabay)
The COVID pandemic has hit the hospitality sector hard and Quick Service Restaurants (QSR) - AKA fast food chains - haven’t been immune. That said, leaders in the sector had been engaged in multi-year digital transformation programs - most notably seen at McDonald’s - that positioned them well to service remote consumers as in-store dining collapsed.
While McDonald’s is the bellwether exemplar here, others have enjoyed their own relative successes here. Back in 2018, the biggest crisis KFC faced was when it ran out of chicken. That’s a pretty big problem for a chicken restaurant, of course, but compared to the impact of a global pandemic, it might be regarded rather differently.