because he was making it with things like blood transfusions and the like. shepard: quite a system he put together if they are right. thank you. p.r. consultant is if the house, president of the communications federal emerald partners and co-author of rethinking reputation. fraser, what do you think? it is very sad. knee key firing him is the final shoe dropping on lance armstrong^. his fall from grace is utter and complete. he was the face of nike cycling for 60 years and they named a fitness center after him. they are changing the name. when the company s reputation suffers as a result of the association, open arms turn quickly to cold shoulders. in this case, what happened was that nike was reading a thousand