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Shanken News Daily: Exclusive news and research on the wine, spirits and beer business

•Pernod Ricard has agreed to take a majority stake in La Hechicera, a Colombian ultra-premium rum. Terms weren’t disclosed. La Hechicera is known for its Reserva Familiar, a blend of rums without added sugar, aged in former Bourbon barrels made of American white oak. The brand is active in Colombia as well as export markets including Europe and the U.S. The deal is expected to close in the coming weeks. •Rare E.H. Taylor Bourbon, Irish whiskey in a can, and newcomers from Old Elk and Sagamore Spirit are among the offerings featured in Whisky Advocate’s latest weekly roundup. The magazine’s website has all the details.

Southern Glazer s Wine & Spirits Appoints Christina Reed to Vice President & General Manager of Alaska | Business

MIAMI & DALLAS (BUSINESS WIRE) Mar 5, 2021 Southern Glazer s Wine & Spirits (Southern Glazer s)—the world’s preeminent distributor of beverage alcohol, today announced it has appointed Christina Reed to the role of Vice President & General Manager of Alaska, effective immediately. Ms. Reed will be responsible for leading all sales activities for Alaska, including formulating overall strategy, managing and developing people, and establishing policies for the market. Christina Reed, Southern Glazer s Wine & Spirits Vice President & General Manager of Alaska (Photo: Business Wire) “Christina brings to the role 18 years of deep-seated experience in the wine and spirits industry,” said John Klein, Executive Vice President and General Manager of the Pacific Northwest, Southern Glazer’s Wine & Spirits. “No one knows the market better than she does, working her way up the ladder over the course of her impressive 16-year-career at the Odom Corporation and So

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