An artisan of label Lavangg, engaged in Awadhi embroidery
| Photo Credit:
Creative Dignity
Artisans began making products for WFH clientèle and courted e-commerce platforms to survive the pandemic. Their battle, however, isn’t over as the second wave brings in new challenges
Here this day we choose to celebrate
Examples of women who dare to create……
Bengaluru-based rapper Irfana Hameed will recite the poem,penned by Lakshmi Hiranandani, to celebrate women-run small businesses on the Instagram account, Swara - Voice of Women (@swaravow) this week. Swara, established by Kottayam-based entrepreneurs Asha Scaria Vettoor and Lakshmi in 2018, aims to provide voice and agency to rural women artisans. After the COVID-19 pandemic hit, Swara is rethinking its business model. Could a rap song attract new consumers?