On 23 February, 2024, under the shimmering lights of Sheraton Dhaka at Banani, House of Ahmed, founded by the husband-and-wife duo of Ahmed Tuhin Reza and Tanzila Elma, launched its latest apparel collection Elaf Al Dubai, which promises to redefine modest fashion with its unique blend of elegance and tradition.
Modest and fashion might be two words seldom put together, but changing global perspectives made its popularity a reality. It is by no means a new idea, as people, and women, who preferred to dress modestly have always been around, but the idea to cater to this growing population specifically is only just catching on. Some choose it to comply with religious practices, others