In a study done by market research and data analytics company Milieu Insight, it was found that while 61% of Gen Z's are aware of TikTok shop, only 20% have shopped on it and only 11% have made an actual purchase.
Global content and commerce company Gushcloud International has promoted Oddie Randa to the role of regional managing director for the Asia Pacific region after 10 years spent leading Gushcloud Indonesia as country director.